Before unrandom was a platform, we ran these studies for global brands in China, one engagement at a time. Each study starts with the decision a brand faced, shows what the data said and what we recommended, then sets out what the brand did next, from the public record.
No. 2
China became Crocs' second-largest market in 2024. In 2019 we pointed its marketing at Douyin, Xiaohongshu and a star whose fans buy.
22×
Pop Mart's revenue, 2019 to 2025. In December 2019 we named it LEGO's most important competitor in China.
+76.5%
Its first day of trading in Hong Kong, December 2024. We read the brand for Sephora in 2020.
The brands' own published results, shown as what followed our work, not as our results. Sources on each study.
In the brand's terms: the question it brought to us, and what was at stake.
Quoted from the dated report, with the data behind it. Nothing rewritten with hindsight.
What the brand did next and the results it reported, each with a public source. Brands work with many partners, so we show the record and let it speak.
Entering a market, renewing a celebrity, setting a creator budget: tell us the call, and we will show you what the data says.