Consulting-grade intelligence on your KOL campaigns, benchmarked against years of real campaign data, in English and Chinese, across the platforms your campaigns run on.
Unified campaign intelligence for brands, agencies, and operators. Six questions, answered the way the product answers them.
Message compliance, brand mentions in context, engagement against baseline. In the sample campaign, 47/50 briefed mentions landed and 3 of 4 creators passed.
Aspect-level sentiment mined from every comment, with purchase intent and competitor mentions. Translated to English, exportable. 1,247 comments read on one post.
Who overdelivers, who coasts. Scores against platform baselines put the whole roster, 40 creators or 400, on one comparable scale.
Bilingual reports with the metrics the platform withholds: 156 posts, 2.4M reach, ¥847K EMV, assembled in minutes, not a weekend.
PR crisis mode. On-demand refreshes track how sentiment moves and which complaints cluster, refresh by refresh, before a spark becomes a fire.
Research-grade sentiment across Xiaohongshu and Douyin, grounded in real consumer comments. 72% positive on the category, ingredients the loudest concern.
Enterprise Track Record
The world's fourth-largest beauty company ran its internal China social analytics on unrandom systems for five consecutive years: the dashboards, the data pipelines, the KOL scoring engines. The engagement expanded every year.
Independent intelligence on every post, every comment, every KOL. Benchmarked, bilingual, and ready for your leadership.