Put the next yuan where it worked.
Compare what you paid each creator with the results they delivered. Use the content analysis and audience feedback to plan the next campaign.
See how brands use itCompare what you paid each creator with the results they delivered. Use the content analysis and audience feedback to plan the next campaign.
See how brands use itResearch the category before a pitch. During a campaign, use scheduled Tracking to gather posts for analysis. In client reviews, return to the posts behind a finding.
See how agencies use itSee how your creator budget performed across campaigns run by your team and your agencies. Compare creators with their own posts from around the same time where enough are available, and use audience feedback to shape the next brief.
Enter each creator's fee to calculate campaign costs, including cost per engagement and cost per thousand impressions. Market rankings use rate-card prices for paid posts on the same platform, where benchmarks are available. Your brand's own accounts are reported separately.
Compare a creator's campaign post with their own posts from around the same time where enough are available. Market benchmarks provide a second comparison on supported platforms. Use both to decide whom to book again.
See how people respond to specific topics, such as the product's price or results. The report shows sentiment and purchase intent alongside highly liked comments, so you can examine the responses behind the figures.
Compare the claims creators make on camera with audience responses to the same topics. See where people agree and where they raise objections.
Add a competitor's campaign by link, or use Tracking where available. Compare it with your own campaign and read an analysis of the differences in performance and audience response.
Colleagues can review the same campaigns and reports in one account, including work run by your agencies and competitor campaigns you follow. Licensing covers your team and the brands and markets in scope. Library access and any customization are agreed as part of the engagement.
Review what each creator delivered and discuss whom to book again.
Research the category before a pitch and analyze campaigns as they run. unrandom prepares the findings and supporting evidence for your team's review. Use them to develop recommendations for the client.
Review recent campaigns in the client's category. Examine the creator choices and audience response before developing your proposal.
Generate a report in English or Chinese. Review the findings and recommendations with your team before the client meeting.
Revisit previous campaign findings when preparing a renewal proposal or planning the next quarter.
Agency agreements cover team access, campaigns per client, approved client-facing reports, additional markets, and separately scoped customization.
unrandom is paid for measurement alone. It buys no media, represents no creators and takes no campaign commissions.
Work through its findings with us before the meeting.