How LifeAfter used Douyin holiday dramas to launch its AI roommate

Across thirteen video posts, LifeAfter personified 烧宝 (Shaobao), the AI roommate in its Spring Festival release, as a flirtatious companion with a ready line of cheeky banter. Comedy skits and roleplay opened with overtime during Spring Festival, pressure to marry or long-distance relationships, then used a twist to introduce in-game companionship. Spoken cues explained free conversation, customisable voices and the radio service, while 情人节婚纱时装 (Valentine's Day wedding dress outfits) added a Valentine's gifting angle. The through-line was companionship in the game's post-apocalyptic world. Posts used #明日之后希望电台 (LifeAfter Hope Radio) and #明日之后烧宝 (LifeAfter Shaobao).

The campaign addressed Gen Z students and urban professional women, alongside young gamers and broader entertainment viewers facing holiday pressures. A spoken invitation told viewers to log in and claim the featured 烧宝 (Shaobao) AI roommate for free. It used no explicit price or discount mechanic and no urgency device, keeping the emphasis on awareness and discovery of the new feature rather than a hard conversion ask.