How 遗忘之海 (Sea of Remnants) built a seventeen-creator Douyin campaign around its PC open beta

The campaign used the theme 怪诞木偶美学+失忆循环叙事 (grotesque puppet aesthetics + an amnesia-loop narrative) and the slogan "所有遗忘，终将重逢" (All that is forgotten will eventually be reunited) as its creative base. Character settings for 小斧头 (Little Axe) and 美人鱼莫莉安 (Morian the Mermaid) became separate briefs: artists repainted and critiqued the designs, cosplayers recreated them, BJD makers built physical versions, and 3D creators produced modelling animation. Gaming creators added character recommendations and download guidance, while an electronic-music beta theme and a separate song collaboration extended the atmosphere.

The work addressed Gen Z players interested in anime culture, grotesque aesthetics and dark-styled games such as 第五人格 (Identity V), especially those already involved in cosplay, fan art and game lore. The conversion layer was a prompt to download and register for the PC and mobile betas, supported by launch rewards of twenty draws and a selectable purple voucher rather than discounts.