How DECORTE built a Qixi launch for 黛珂调光师蜜粉 (DECORTE Light-Adjusting Powder) on Douyin

The campaign organized the upgraded 黛珂调光师蜜粉 (DECORTE Light-Adjusting Powder) around "行走的反光板" (A Walking Reflector). Its product explanation centered on five powders adjusting light reflection, with a soft-focus surface and light-adjusting effect demonstrated on face. Makeup tutorials and scenario-led vlogs placed the product in rushed early commutes, Qixi dates and summer outdoor exercise. 黛珂素颜乳 (DECORTE Bare-Skin Emulsion) and 黛珂四色蜜粉 (DECORTE Four-Colour Powder) supported combination recommendations, while 黛珂七夕礼盒 (DECORTE Qixi Gift Box) connected the launch to festival gifting. The tone stayed close to peer-to-peer beauty advice, and film and variety hooks widened the lifestyle framing.

The core audience was urban young women seeking a sheer, natural base with lasting wear and a luminous finish, including office workers and Gen Z students. Content addressed makeup slipping or caking and time pressure before work, then moved into date-night and gifting use. Instead of discounts or countdown mechanics, posts directed viewers to search for the store or product showcase. Membership in 黛珂绮甄会 (DECORTE Qizhen Club) offered early access to the new powder and a chance to receive VIP box tickets for a concert at Mercedes-Benz Arena.