How 3CE built a festive Douyin launch for 3CE唇绒 (3CE Lip Velvet) with twelve creators

3CE presented the new lip product as 秋冬节日氛围感必备色 (a must-have colour for an autumn/winter festive mood), linking shades such as 零九围炉棕 (09 Fireside Brown), 零五慵懒蔷薇 (05 Languid Rose) and 零七编织晨曦 (07 Woven Dawn) to romantic looks from Christmas through the year-end countdown. The product story paired a soft, cashmere-like feel that does not catch in lip lines with an embossed Roman-column metal case and cashmere-weave detailing. Swatch tutorials, collection edits and lifestyle vlogs demonstrated the colours within Korean-inspired makeup, festive gifting and couple scenes; every post was video.

The audience was urban young women seeking Korean-style atmosphere and year-end ritual, including white-collar workers and Gen Z students, with texture, sophisticated colour and gifting needs central to the pitch. There was no discount, gift-with-purchase mechanic, urgency device or direct conversion call to action. The offer was simply the product framed as a festive lip colour and gift, with celebrity endorsement used as a trust device.