How it works

Turn social campaigns into decision-ready intelligence, in about 30 minutes.

unrandom reads creator campaigns across China's social platforms and international markets: content, comments, creator performance, authenticity signals, historical benchmarks, and recommendations in English or Chinese.

Intelligence report

Illustrative campaign · not client data
Autumn cleanser launchSkincare · Cleansing
Campaign Verdict

The double-cleanse routine carried the launch. Creators who filmed it end to end beat their own baselines. Comments ran positive on gentleness, with tightness after rinsing the one recurring doubt.

Performance71Strong
Audience+36Positive
Posts54
Creators33
Comments analyzed9,870
Key Findings
  • +Full-routine videos beat their creators' own baselines
  • −Tightness after rinsing drew the most-liked doubts
Recommendations

Lead the next flight with full-routine videos, and answer the tightness question on camera.

How brands and agencies use unrandom

From links to a finished report, while there's still budget to move.

Add campaign posts by link or from your library, or let Tracking pull them in on schedule while the campaign runs. unrandom reads the content and the comments, benchmarks every creator, and writes a report of findings and next actions, in English or Chinese. Your team sets up the campaign and reviews the findings.

The campaign workflow
  1. 01Prepare

    Review category, competitor and historical campaign evidence in the library.

  2. 02Track

    Add campaign posts by link or from your library, or set up Tracking to pull them in on schedule.

  3. 03Understand

    Creative execution, comments, creator performance and anomalies, read and benchmarked.

  4. 04Deliver

    Generate the report your team decides from: findings and next actions, in English or Chinese.

app.unrandom.co/dashboard/campaigns/summer-spfIllustrative
Summer SPF Launch
PerformanceProfilesCommentsPostsLabelsAudit

Intelligence report

Campaign Verdict

Strong resonance on the no-white-cast claim. Mid-tier creators drove the saves; comments ran positive on texture.

Performance74Strong
Audience+41Positive
Posts4
Creators4
Comments analyzed3,412

From links to a finished report.

Plan the next campaign, or the next pitch, with years of category intelligence already analyzed.

Search more than 30,000 campaign teardowns by brand, category, platform or tactic. See how campaigns were constructed, which creator patterns appeared, and what the audience response suggests for the next brief.

app.unrandom.co/dashboard/archivesIllustrative

Archive whitepaper

Beauty · Sun care

Summer sunscreen mega-launch

Reach48M
Posts213
Creators87
The takeaway

Proof beat polish: outdoor stress tests out-earned studio gloss, and mid-tier creators carried the reach.

Engagement rate

6.8%

ObjectiveAwareness to trial
DifferentiationProof over polish
FormatVideo-led
OccasionSummer peak
Price tierMass premium
DistinctiveOutdoor stress test (11%), ingredient deep-dive (7%)
StandardBefore/after, get-ready-with-me
Watch-outDiscount depth crept up in week 3
01

Playbook

One claim, proven outdoors: no white cast, even after six hours in the sun.

How to replicate this
  1. 1Anchor one visual proof claim
  2. 2Cast mid-tier for density, skip the celebrity anchor
  3. 3Repeat the same test across creators
02

Top posts

412K reads

286K reads

198K reads

154K reads

03

The breakout pattern, pulled from the top posts

Opening hook

“I wore it on a six-hour hike so you don't have to.”

Shared by the top posts
  • Proof shot inside the first three seconds
  • Creator's own face, outdoors, natural light
  • Pinned comment carries the full routine
04

Measured from posts

Archives.detail.bench.note

Median reads86.4KTop 9%
Engagement rate6.8%Top 12%
CPE¥1.8Top 24%
CPM¥42Top 31%
05

Casting

Casting archetype

Mid-tier density, no celebrity anchor

Head
Mid-tierDrove results
KOC / long-tail
06

The evidence: distinctive vs typical

Each play read against what is normal for the category. Distinctive moves lead with their prevalence; table-stakes collapse.

Messaging themesDistinctive

Ingredient deep-dive 7% · Outdoor stress test 11%

Typical Before/after 62%

Content formatsDistinctive

Long-form field test 9%

Typical Get-ready-with-me 57%

Promo mechanicsConventional

Typical Limited-time bundle 71% · Free-gift sampling 64%

Trend hooksDistinctive

Skinimalism 13%

Typical Ingredient literacy 58%

07

Conversion signals

Demand signals

“Link please, going to Sanya next week”

Open questions

“Does it pill under foundation?”

Primary CTA

Tap the product card

08

Audience Voice

Positive, with price pushback

+

“Finally one that disappears on darker skin”

−

“Wish the 50ml wasn't priced like a serum”

No advertising-law risks detected.

Read what worked before you spend.

Campaign posts, watched, heard and read.

Speech transcribed, on-screen text extracted, comments read one by one for aspect, sentiment and purchase intent, authenticity signals measured, and creators with enough recent posts set against their own track record. Then the whole read is scored against years of real campaign data: one campaign, one comparable score.

app.unrandom.co/dashboard/campaigns/sunstick-summer/commentsIllustrative
Sunscreen stick summer push
Posts48
Comments analyzed12,438
Net Sentiment+38
unrandom Score86Exceptional

One campaign, one comparable score.

Why unrandom

Six reasons a campaign read needs structured data and real benchmarks under the AI.

Read the six reasons

See it work on one of your own campaigns.

In the demo, we run the full read with you, from the first links to the finished report.

Request a demo