unrandom reads the campaigns your team and your agencies run across China's social platforms and international markets, all on one methodology: how the spend compared with the market, which creators beat their own recent results, what the audience praised, doubted and asked, and what to change before the next flight. Your team keeps the brief, the budget and the decision.
Enter what each creator cost and see spend, cost per engagement and cost per thousand impressions, with market ranks at rate-card prices against paid posts on the same platform, and your own brand accounts counted apart from paid creators.
Each creator's campaign post is measured against the market and, where the creator has enough recent posts, against their own recent posts, so the next roster keeps the creators who delivered.
Comments are read one by one for aspects such as price, results and availability, with net sentiment, the share of comments showing purchase intent and the most-liked voices on each side.
What creators said on camera is set against what the audience answered, aspect by aspect, so you see which aspects the creators stressed and where the audience agreed or pushed back.
Follow a competitor's campaign by link or through Tracking and set it beside your own: reach, creator performance and audience response side by side, with a written read of where each one leads.
Posts join the campaign while it runs, by link or through Tracking on a schedule, so the full read arrives before the next flight is locked.
More than 30,000 campaign teardowns show how your category builds its launches and how audiences responded, and new reports mark where your campaign is distinctive or typical for its category, wherever the comparison is strong enough.
Campaigns you run yourself or with your agencies, in China and in international markets, are measured on one methodology against each platform's own benchmarks, and reported in English or Chinese, in yuan or US dollars.
Your own campaigns, the campaigns your agencies run for you and the competitor campaigns you follow come in by link, or through Tracking on the China platforms, and are measured on one methodology across China and international markets, with more than 30,000 campaign teardowns in the library for the rest of the category. Colleagues in marketing, consumer insight and procurement open the same campaigns and reports, in English or Chinese. Brand teams license unrandom for their team, the brands and markets in scope, library access and any separately scoped customization.
You will see where its budget worked and which creators to book again.