How Ulike used drama creators to seed its Air4 hair removal device on Douyin

From July 11 to September 8, 2025, Ulike ran 18 video posts with 18 Douyin creators through Xingtu. Beauty-salon spending traps, relationship betrayal, friend gatherings and family or marriage scenes supplied the conflict. Creators played multiple roles or used plot twists, then introduced Air4 at the story's solution point. The product story centred on sapphire ice-cooling and three experience cues: cool on skin, no pain and thorough hair removal, with lasting results also included. The sustained, head-weighted placement used entertainment to reach beyond the beauty vertical.

The audience was young urban women, including office workers and Gen Z students, who follow relationship and general entertainment content and want convenient at-home hair removal without high salon spending or the pain associated with traditional methods. There was no discount, urgency device or explicit conversion prompt; the drama-led seeding was designed to encourage search.