How Qwen seeded its task assistant on Douyin through everyday-life videos

Qwen built the work around “千问上线能干活的任务助理” (Qwen Launches a Task Assistant That Gets Work Done) and “千问APP接入阿里商业生态” (The Qwen App Connects to Alibaba's Commercial Ecosystem), presenting the app as an assistant that completes tasks rather than only retrieving information. Each creator tied a vlog to a specific situation, from wedding preparation and holiday shopping to education support, stray-cat rescue, coastal driving, dating, fandom and outfit planning. Spoken demonstrations showed Taobao shopping-recommendation links, charging-route planning and automatically generated webpage galleries, anchored by “一分钟搞定一小时的事” (Finish an Hour's Work in One Minute).

The campaign addressed urban young women and Gen Z students through a relaxed, aspirational lifestyle tone. There was no price discount or gift mechanism; the offer was a feature-led route to app discovery and download. A matrix of product hashtags, including “#千问ai” (#QwenAI), built search entry points around the platform activity, while spoken instructions told viewers to tap pushed product-link cards to jump through.