How Quark seeded final-exam revision tools on Xiaohongshu

The campaign positioned Quark as a tool for closing information gaps in final-exam revision. Creators used tutorials and curated study lists to move from familiar problems—unfocused revision and questions without explanations—to photo question search, floating-window search, past papers and question explanations. The floating window supported searching without switching screens. Posts carried the slogan “用夸克期末复习更高效” (Revise more efficiently for finals with Quark) and related search and feature hashtags, keeping each function inside a study scenario.

The audience was university students under exam pressure, including postgraduate entrance exam candidates and students interested in paperless study. Education and lifestyle creators addressed medical and law students through specific study scenes. There was no discount or sales-based promotion. A search command instead prompted users to search “复习” (revision) and enter the revision topic page to try the features, so the push centred on product discovery rather than an explicit conversion action.