How Mathplore used parenting vlogs to seed Singapore maths on Xiaohongshu

Mathplore built the campaign around the CPA teaching method and small live interactive classes, presenting them as an alternative to repetitive problem drills and Olympiad-style selection. Parenting vlogs placed Mathplore新加坡数学 (Mathplore Singapore Mathematics) inside ordinary family and at-home routines, including late-night moments; three quarters of the posts were videos. The recurring story moved from a child resisting maths or not knowing how to think through problems to the lesson experience and growing interest. Reviews and comparisons, user testimony and peer-style recommendations kept the explanation close to a parent's account rather than a product demonstration.

The audience was overseas Chinese mothers seeking systematic, engaging maths teaching that would demand less parental effort; the audience tags also covered new mothers and urban professional women. The offer was a free trial lesson, with a limited-time March back-to-school activity and no discount. A common CTA directed parents to message the official account, supported by in-video conversion prompts and comment-section guidance. The hashtag matrix paired precise terms such as "mathplore新加坡数学" (Mathplore Singapore Mathematics), "双语数学" (Bilingual Mathematics) and "逻辑推理" (Logical Reasoning) with broader parenting and back-to-school topics.