How Cordis turned its ninth anniversary into a Xiaohongshu art pop-up

Cordis, part of the Langham hotel portfolio, worked with 时尚芭莎 (Harper’s Bazaar China) and a young artist on the "心·艺" (Heart · Art) pop-up exhibition at the Fosun Foundation terrace in Shanghai on 29–30 August 2024. Its centrepiece, "康得思之心" (Heart of Cordis), made the Latin meaning of the Cordis name, heart, tangible as a large public installation. A launch event and comment-section lottery supported the activation, while the themes "心之所在" (Where the Heart Is) and "心悦已玖" (Heartfelt Joy for Nine Years, a wordplay on nine and longevity) linked anniversary storytelling with relaxation and self-care.

The campaign addressed urban professional women and affluent middle-class travellers interested in aesthetics, weekend exhibitions and relief from work routines. Creators folded the installation into Bund Citywalk routes and after-work or weekend vlogs. Visitors who photographed themselves with "康得思之心" (Heart of Cordis) could receive a limited-time complimentary coffee from the Langham loyalty programme during the event, creating a clear offline call to action without a discount.