How Cleer seeded Arc 3 on Douyin through comedy, vlogs and sport for Double 11

From 14 October to 13 November 2024, a sustained-drip run used “#cleerarc3大师音质” (#CleerArc3MasterSoundQuality) and an all-video creator matrix commissioned through Xingtu. Comedy skits, role-play and life vlogs carried Cleer Arc 3 into barbecues, socialising, cross-cultural couple routines, gym sessions, runs, cycling and commuting. The core theme, “开放式不入耳+杜比音效+自带内存” (open-ear, non-in-ear design + Dolby audio + built-in storage), was supplemented by head tracking and charging-case sterilisation. Open-ear wear connected immersive sound and comfort with awareness of surrounding sounds.

The audience combined urban white-collar women and tech early adopters with young urban consumers interested in quality of life, sport, design and wearing comfort. Premium engineering and hands-on demonstration carried the message. Double 11 supplied a digital-products shopping moment, but the work stayed at awareness and seeding: no specific promotion or price anchor was presented, and there was no discount, urgency device or explicit conversion call to action. The slogan “音质和舒适皆不可辜负” (Neither sound quality nor comfort should be compromised) kept sound quality and comfort together.