unrandom: China Social Intelligence. Near Real Time.

“It will be possible to give every composition its numerical expression.”

Vasily Kandinsky · Point and Line to Plane · 1926

Vasily Kandinsky, Kleine Welten IV (Small Worlds IV), 1922. Color lithograph.
Kleine Welten IV, 1922

Kandinsky was describing painting. The idea is general. Every campaign across social platforms is a composition: creator choices, audience response, sentiment, intent, all in tension. unrandom is the instrument that gives it its numerical expression.

Consulting-grade intelligence on your creator campaigns, benchmarked against years of real campaign data, in English and Chinese, across the platforms your campaigns run on.

What we do

Three things we do exceptionally well

China Social Intelligence. Near Real Time.

Fast, intuitive, straightforward. Add posts by link or from your library, or let Tracking pull them in on schedule while the campaign runs. A campaign is live in minutes and stays current on its own.

app.unrandom.co/dashboard/campaigns/summer-spf
Summer SPF Launch
PerformanceProfilesCommentsPostsLabelsAudit

No posts yet

Paste Xiaohongshu, Douyin, or TikTok URLs, or import posts you already track in your library. Analysis starts as soon as a post lands.

30,000 campaigns, and counting.

A library of historical campaign teardowns spanning multiple platforms, multiple years, multiple industries. Look up a brand, a category, or a tactic and read how the campaign was actually built. Every brand has something to learn from it.

app.unrandom.co/dashboard/archives
Archives30,046 teardowns
douyin
Trail running shoe drop

Community run clubs seeded a trail shoe with race-day diaries.

KOLs64
Median views38.2K
Engagement4.1%
Sportswear
xiaohongshu
Milk tea city pop-up

A two-week pop-up turned queue culture into check-in content.

KOLs112
Median reads21.5K
Engagement5.3%
F&B
douyin
Foldable phone launch

Tech reviewers stress-tested the hinge on camera for a week.

KOLs48
Median views96.7K
Engagement3.2%
Tech
xiaohongshu
Serum restage, mass tier

A reformulated serum re-entered the mass tier on price anchors.

KOLs93
Median reads42.9K
Engagement4.8%
Beauty
douyin
New energy SUV debut

Family road-trip diaries carried a seven-seat SUV debut.

KOLs57
Median views68.4K
Engagement2.9%
Auto
xiaohongshu
Down jacket winter push

Cold-city street tests made the warmth claims visible.

KOLs81
Median reads29.8K
Engagement3.7%
Apparel
douyin
City gym pop-up class

Trainer-led pop-up classes seeded a training app's city debut.

KOLs39
Median views18.3K
Engagement4.4%
Fitness

We read what others only count.

Speech transcribed, on-screen text extracted, every part of the post tagged. Then the whole read is scored against years of real campaign data. The campaign, in numerical expression.

app.unrandom.co/dashboard/campaigns/sunstick-summer/comments
On camera
In the comments0

Enterprise Track Record

Five years powering AmorePacific's China social analytics

The world's fourth-largest beauty company ran its internal China social analytics on unrandom systems for five consecutive years: the dashboards, the data pipelines, the KOL scoring engines. The engagement expanded every year.

Know Exactly What Your Campaigns Deliver

Independent intelligence on every post, every comment, every KOL. Benchmarked, bilingual, and ready for your leadership.