Campaign intelligence for premium-brand agencies

Turn social campaigns into client-ready intelligence, in about 30 minutes.

unrandom reads creator campaigns on the platforms your clients run on: content, comments, creator performance, authenticity signals, historical benchmarks and bilingual recommendations.

Intelligence report

Illustrative campaign · not client data
Spring serum launchSkincare · China + international
Campaign Verdict

The absorption demo carried the launch. Mid-tier skincare specialists beat their own baselines; the two largest accounts did not. Comments ran positive on texture, with price the one recurring objection.

Performance78Strong
Audience+44Positive
Posts62
Creators41
Comments analyzed14,206
Key Findings
  • +Mid-tier specialists beat their own six-month baselines
  • −The two largest accounts under-delivered against theirs
Recommendations

Weight the second flight toward mid-tier skincare specialists and lead with the absorption demo.

5 years
supporting Amorepacific China
30,000+
campaign teardowns in the library
China + global
one methodology across markets
EN / 中文
every report bilingual
How agencies use unrandom

From links to a client readout in about 30 minutes.

Add campaign posts by link or from your library, or let Tracking pull them in on schedule while the campaign runs. unrandom reads the content and the comments, benchmarks every creator, and writes the report your client can act on, in English and Chinese. Your team sets up the campaign and reviews the findings.

The agency workflow
  1. 01Prepare

    Review category, competitor and historical campaign evidence in the library.

  2. 02Track

    Add campaign posts by link or from your library, or set up Tracking to pull them in on schedule.

  3. 03Understand

    Creative execution, comments, creator performance and anomalies, read and benchmarked.

  4. 04Deliver

    Generate the client-ready report: findings and next actions, in English and Chinese.

app.unrandom.co/dashboard/campaigns/summer-spfIllustrative
Summer SPF Launch
PerformanceProfilesCommentsPostsLabelsAudit

Intelligence report

Campaign Verdict

Strong resonance on the no-white-cast claim. Mid-tier creators drove the saves; comments ran positive on texture.

Performance74Strong
Audience+41Positive
Posts4
Creators4
Comments analyzed3,412

From links to a client-ready report.

Walk into the next pitch with years of category intelligence already analyzed.

Search more than 30,000 campaign teardowns by brand, category, platform or tactic. See how campaigns were constructed, which creator patterns appeared, and what the audience response suggests for the next brief.

app.unrandom.co/dashboard/archivesIllustrative

Archive whitepaper

Beauty · Sun care

Summer sunscreen mega-launch

Reach48M
Posts213
Creators87
The takeaway

Proof beat polish: outdoor stress tests out-earned studio gloss, and mid-tier creators carried the reach.

Engagement rate

6.8%

ObjectiveAwareness to trial
DifferentiationProof over polish
FormatVideo-led
OccasionSummer peak
Price tierMass premium
DistinctiveOutdoor stress test (11%), ingredient deep-dive (7%)
StandardBefore/after, get-ready-with-me
Watch-outDiscount depth crept up in week 3
01

Playbook

One claim, proven outdoors: no white cast, even after six hours in the sun.

How to replicate this
  1. 1Anchor one visual proof claim
  2. 2Cast mid-tier for density, skip the celebrity anchor
  3. 3Repeat the same test across creators
02

Top posts

412K reads

286K reads

198K reads

154K reads

03

The breakout pattern, pulled from the top posts

Opening hook

“I wore it on a six-hour hike so you don't have to.”

Shared by the top posts
  • Proof shot inside the first three seconds
  • Creator's own face, outdoors, natural light
  • Pinned comment carries the full routine
04

Measured from posts

Benchmarked against 2,406 campaigns.

Median reads86.4KTop 9%
Engagement rate6.8%Top 12%
CPE¥1.8Top 24%
CPM¥42Top 31%
05

Casting

Casting archetype

Mid-tier density, no celebrity anchor

Head
Mid-tierDrove results
KOC / long-tail
06

The evidence: distinctive vs typical

Each play read against what is normal for the category. Distinctive moves lead with their prevalence; table-stakes collapse.

Messaging themesDistinctive

Ingredient deep-dive 7% · Outdoor stress test 11%

Typical Before/after 62%

Content formatsDistinctive

Long-form field test 9%

Typical Get-ready-with-me 57%

Promo mechanicsConventional

Typical Limited-time bundle 71% · Free-gift sampling 64%

Consumer trendsDistinctive

Skinimalism 13%

Typical Ingredient literacy 58%

07

Conversion signals

Demand signals

“Link please, going to Sanya next week”

Open questions

“Does it pill under foundation?”

Primary CTA

Tap the product card

08

Audience Voice

Positive, with price pushback

+

“Finally one that disappears on darker skin”

−

“Wish the 50ml wasn't priced like a serum”

No advertising-law risks detected.

Read what worked before you spend.

We read what others only count.

Speech transcribed, on-screen text extracted, comments classified one by one by aspect, sentiment and purchase intent, each creator measured against their own baseline, authenticity signals checked. Then the whole read is scored against years of real campaign data. The campaign, in numerical expression.

app.unrandom.co/dashboard/campaigns/sunstick-summer/commentsIllustrative
Sunscreen stick summer push
Posts48
Comments analyzed12,438
Net Sentiment+38
unrandom Score86Exceptional

The campaign, in numerical expression.

“It will be possible to give every composition its numerical expression.”

Vasily Kandinsky · Point and Line to Plane · 1926

Vasily Kandinsky, Kleine Welten IV (Small Worlds IV), 1922. Color lithograph.
Kleine Welten IV, 1922

Kandinsky was describing painting. The idea is general. Every campaign across social platforms is a composition: creator choices, audience response, sentiment, intent, all in tension. unrandom is the instrument that gives it its numerical expression.

Working with agencies

License unrandom across your client portfolio.

Agency agreements cover team access, campaigns per client, approved client-facing reports, additional markets, and separately scoped customization.

unrandom does not buy media, represent creators or take campaign commissions. Its role is a consistent measurement layer for agencies and their clients.

Brand-side teams use the same platform for independent measurement across their agencies and markets.

Bring us one recent campaign.

We will show you what a stronger client readout looks like.